Some of the most simple inventions turn out to be the most revolutionary

IP is about creating new technologies for a better future

New discoveries deserve the best IP protection & strategy for exploitation

Distinctive brands and logos are beacons for business success

Protect your clever innovations before you tell the world

Technological advancement emerges from innovative thinking about how the pieces fit together

Solving a problem
can be a catalyst for creating new IP


ADVANCE IP is an intellectual property firm, serving clients in New Zealand, Australia, and globally. We have a reputation for delivering commercially valuable IP solutions tailored to meet and exceed clients business aspirations.  ADVANCE IP collaborates with international networks of IP specialists providing strategic IP advice efficiently and professionally for local and global companies and businesses.


We are industry experts at advising and assisting innovators, inventors, and start up businesses, and collaborate with brand creation experts, product designers, strategic design and business consultants, smart and creative manufacturers, with sharp and effective IP advice to secure and protect IP rights.


Our services include IP searching and clearance opinions; filing and registering trade marks, designs and patents; managing opposition proceedings, along with managing post-registration disputes including infringements, revocation actions and IP litigation strategies; IP audit and portfolio management; assignments and licensing of IP rights; and the enforcement of intellectual property rights.


We are committed to supporting and assisting clients aspiring to establish valuable IP portfolios, and look forward to assisting you.  Contact us for a confidential and obligation free discussion on how we can add value to your business, and assist you to achieve your business goals and aspirations.



ADVANCE IP provides a full range of intellectual property and patent and trade mark attorney services including the following main areas of IP practice.

  • trade mark, brand and logo registrations
  • trade mark infringement actions and opposition proceedings
  • brand creation and protection, strategic portfolio management
  • IP audits, searches and opinions
  • freedom to operate searches and opinions
  • patent drafting and filing services
  • patent strategy and portfolio management
  • registering designs and copyright
  • technology transfer agreements
  • brand and technology licensing
  • due diligence and IP audit advice
  • IP agreements


Ernest Schuch


Ernest Schuch





Ernest Schuch has over 20 years experience in IP practice. With a background in law and engineering, Ernest has specialist knowledge in all aspects of IP law.  


Ernest has extensive experience working with companies and corporations, small to medium business enterprises, exporters, entrepreneurs, innovators, designers and inventors, and also collaborates with a large network of international patent attorneys and trade mark attorneys from all continents.  Ernest is dedicated to the effective creation and protection, commercialisation and exploitation of IP for business enterprise and success.            




Law Degree, University of Canterbury


Bachelor of Arts, University of Canterbury


NZCE (electrical eng.)


Registered Patent Attorney, New Zealand and Australia




New Zealand Institute of Patent Attorneys (NZIPA)


IP Society of Australia & New Zealand (IPSANZ)


European Communities Trademark Association (ECTA)

Contact | | Tel: +64 4 4990915 | 318 Lambton Quay, Wellington 6011, New Zealand
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