Intellectual Property Rights
Intellectual property rights are created by the efforts of designers, authors, inventors, and innovators. In a world of accelerating technological advancement, and reliance on new ideas and clever thinking, the creation, protection and exploitation of IP is increasingly becoming critical to successful business enterprise.
The importance of protecting new brands and innovations is a key factor for business practice in a competitive global marketplace. When businesses invest in research and development, and discover new methodologies and processes that improve and refine products and systems, such innovations can be protected by IP rights in various forms. Protection of IP can offer a competitive edge leading to business success.
It is not uncommon for a business to achieve a variety of registered IP rights over a product. For example, design registration and patent protection can be obtained for different innovations associated with the product, including aspects like slick packaging, along with the creation of a striking brand
The most common types of IP rights are now highlighted. We welcome your contact to discuss any aspect of IP of concern to you.